This short movie is part of the Dear Motorist campaign and it’s sponsored by a lot of the big companies in the cycling industry.
In the last 10 years nearly 7.000 cyclists have been hit and killed in cyclist-motorist accidents. Dear Motorist’s goal is to reduce that number by creating an alliance between Cyclists and Motorists to be more aware of each other and to share the road. Join them and together we all can make a difference.
Here’s the pledge:
I pledge to be more aware of my surroundings on the road. Beginning right now, I will do my part to help put an end to cyclist fatalities by committing to drive and cycle as responsibly as I can.
This is a very powerful salvo in the Civil War between cyclists and drivers. Please share far and wide.
To learn more about this crucial campaign click here.